Nielsen
Role
Motion Designer
Date
2022
Tags
Brand IdentityProduct
I contributed to Nielsen's rebranding by leading the motion direction across digital products. Working closely with visual designers and prototyping teams, I developed motion guidelines that strengthened usability and accelerated design iterations.
01The Challenge
Nielsen's product team needed motion guidelines that could improve usability and create a consistent animation language across their UI, while being easy for developers to implement.
02The Solution
I created translatable motion templates and guidelines that standardized animation behavior across Nielsen's product interfaces, focusing on usability-first motion that guided users through complex data interactions.
03Tools & Tech
After EffectsFigmaLottieIllustratorAdobe Creative Suite
04Impact
20%Faster design iterations
15%Reduction in developer onboarding time