Bumble - Badoo
Motion Designer
2019 - 2021
At Bumble and Badoo, I worked across global brand, product, and performance marketing, delivering high-volume motion and video production across multiple international markets. I contributed to the creation of 100+ localized social assets per month across 7 markets, supporting UA and ASO production from concept through iteration and localization. I also collaborated with product teams on feature launches: translating product updates into clear, engaging marketing narratives across social, paid, and in-app touchpoints. My work connected brand, product, and performance - turning campaign ideas into scalable motion systems built to drive results. The focus was always on clarity, storytelling, and production at scale across international markets.
Bumble and Badoo needed high-performing video content that could drive user acquisition across 7+ international markets while maintaining distinct brand identities for each app.
I developed a scalable motion production pipeline for campaign storytelling and social-first content, creating adaptable templates that could be localized efficiently while preserving each brand's visual DNA.