Verizon

Role

Senior Motion Designer

Date

2021 - 2022

Tags
Product DesignPrototypingBrand

At W12 Studios, I partnered with Verizon to define and scale motion across their product ecosystem, integrating it into the design system as a functional layer rather than surface decoration. This included developing structured motion guidelines and translatable UI templates that improved consistency, streamlined collaboration between design and engineering, and made implementation more efficient. A clear motion framework - covering timing, easing, and behavioral principles - was validated through user testing and strengthened the overall product experience.

01The Challenge

Verizon's digital product team lacked a unified motion language, resulting in inconsistent transitions and animations across platforms that slowed design iterations and confused the developer handoff process.

02The Solution

I designed and documented a comprehensive motion guideline system with reusable Lottie-based templates, standardized easing curves, and component-level animation specs that both designers and developers could reference.

03Tools & Tech
After EffectsPrincipleFigmaLottieAdobe Creative Suite
04Impact
15%Faster design iterations
30%Reduction in developer onboarding time
10%Increase in user satisfaction during testing